Showing posts with label BMW. Show all posts
Showing posts with label BMW. Show all posts

Sunday, May 1, 2011

BMW 5 Series "Refuel" reintroduces us to The Ultimate Driving Machine


The swagger is back at BMW. After more than a year of fooling around with "Joy" as a lead ad positioning, a new marketing team at the German automaker is re-emphasizing "The Ultimate Driving Machine" as the brand's central positioning. The 30-second ad contains what many BMW followers like - a fast car and a big plane. No, the plane, which looks to be a Boeing KC-135 Stratotanker, is not hovering so close to the 5 that it could fill the guy's coffee cup. But the CGI is good enough to pull off the visual trick.

Not much at all. Getting a story and message across in a 30-second TV ad is not easy. But BMW and this ad agency, Grey West, did a nice job of conveying a fuel efficiency story.

Strategy: BMW marketing chief Dan Creed, who took over at BMW North America a few months ago, is all about re-affirming "The Ultimate Driving Machine" as Bimmer's main message. At the New York Auto Show, he walked us to the front of BMW's stand to look at a giant rendering of the ad slogan, which dates back to the early 1970s. At last year's show, there was a giant banner that proclaimed "Joy of Driving." "We know there is a lot of joy in driving a BMW, but we are going to show it in pictures and film rather than say it," says Creed.

It's worth noting that as fun as this ad is, the message is about the 5 Series' fuel economy, not the horsepower. BMW is trying to broaden its message to be more inclusive of men and women, as well as tell its story about its investments in the South Carolina plant that produces X3 and X5. But Creed also wants the brand and the cars to show some leg when it comes to marketing and advertising. BMW remains an exciting brand, and a premiere stable of driving machines. That shouldn't be lost when telling the broader story.

BMW is kicking off a review for a new ad agency. It parted ways with Austin-based GSD&M late last year. New York-based Kirshenbaum Bond Senecal + Partners produced last February's Super Bowl ads. Grey West, which has handled BMW's retail and pre-owned advertising since 2008, produced the ad and will presumably get a crack at the whole enchilada.

Company: BMWa

Brand: BMW

Medium: TV

Ad Agency: Grey West

Product: 2011 5 Series

Campaign: 5 Series "Refuel"

Tuesday, April 26, 2011

2011 BMW ALPINA B5 BI-TURBO TOURING


Enthusiasts might appreciate the fact that the 2011 BMW Alpina B5 Bi-Turbo is available as a coupé, convertible, touring or saloon vehicle. Also, rear-wheel and all-wheel drivetrain options are available for the car.


ALPINA automobiles are defined by their finely balanced mix of driving dynamics, comfort and everyday luxury. Add to that exceptional functionality and the result is the new BMW ALPINA B5 Bi-Turbo Touring – the quickest of its kind!

The Touring smartly combines the exclusive sophistication of the Saloon with pronounced functionality and versatility. Make no mistake, the Touring offers up to 1670 litres of storage space and an ingenious luggage compartment concept, despite its luxury high performance genes.


A finely honed suspension and chassis configuration combined with variable dampers makes for an exemplary ride comfort while simultaneously providing sharp handling and excellent high-speed stability.

The V8 Bi-Turbo accelerates the BMW ALPINA B5 Bi-Turbo Touring from 0-62mph in 4.8s while 700Nm of torque paired with the exceptional 8-speed Sport Automatic Transmission with SWITCH-TRONIC means power is always readily available. Modern, dynamic and well toned in appearance – the B5 Bi-Turbo Touring has all the right visual qualities to make it the perfect companion for business and leisure.


Generating 507hp (373 kW) at a moderate 5,500rpm, with a maximum torque of 700Nm available from 3,000 to 4,750rpm, the V8 powerplant provides sensational performance, pace and acceleration. Two Honeywell-Garrett turbochargers sit inside the V of the two cylinder banks, working in parallel to force-feed the 4.4l all-aluminium engine. Compared to its super-charged predecessor, this engine configuration delivers more torque over a broader range and improves throttle response at low revs.

To fully leverage the potential of the engine, an optimised indirect inter-cooling system (air-to-water / water-to-air) with short intake tracts increases inter-cooler through-flow.. The high-performance cooling package gains its thermo-dynamic efficiency through the use of a large-volume low-temperature inter-cooler, as well as two water-to-air inter-coolers placed close to the engine.


Direct injection and Double-VANOS contribute to the B5 Bi-Turbo’s class-leading emissions and economy in the super saloon segment: 10.8 l/100km and 252g/km CO2 (Combined cycle ECE Norm).

High levels of torque combined with eight speeds makes for ultimately smooth gear changes with no noticeable interruption to the delivery of power in Automatic Mode – only the accompanying acoustics and the dynamic rev counter provide feedback as to the workings of the transmission. 700Nm of torque allow the BMW ALPINA B5 Bi-Turbo Touring to glide along in a high gear even at low speeds, benefitting both comfort and fuel economy. In Sport Mode a completely different character emerges, gear changes are virtually immediate.

The new BMW ALPINA B5 Bi-Turbo Touring evolves typical ALPINA virtues and design cues in a new and convincing fashion, with a refreshing and dynamic appearance.

Self-assured and powerful, the new front commands attention with decidedly aggressive, aerodynamic lines and wide openings. Clearly exhibiting family heritage, the B5 Bi-Turbo carries it’s two double-ended tailpipes neatly integrated into the rear valance, a discreet rear diffuser completing the silhouette.

In combination with the rear spoiler, all aerodynamic components interplay to yield a remarkable reduction in lift of up to 60 % at the front and 30 % at the rear, providing excellent levels of high-speed stability and safety.

The interior offers a luxurious level standard equipment and delights with discreet touches which hint at the BMW ALPINA B5 Bi-Turbo Touring exclusive pedigree. Leather upholstery, versatile and adjustable Comfort seats, excellent multimedia navigation system with Bluetooth and Xenon headlights ensure the driver’s and passengers’ well-being. The SWITCH-TRONIC steering wheel, hand-stitched with finest LAVALINA leather, features an electrically-adjustable steering column while the exclusive ALPINA instruments with black-panel LCD technology luminate in their typical blue design. The classic ALPINA luxury Myrtle wood provides a warm ambience – found only on the USA’s Pacific Coast it is cultivated from dedicated Laurel tree groves.

Connection technology savvy than previous art engine and transmission, BMW Alpina Bi-Turbo B5 astonishing numbers: only 4.7 (Touring: 4.8) seconds from 0 to 100 km / h / 0-62mph taking the road to a top speed of 307 km / h / 191 km / h (Touring: 303 km / h / 188 mph). great stopping power in the form of high-performance vented brakes (front: 345mm/14.6in 374mm/14.7in, rear) ensures braking is synonymous with sports car racing clean.

Working with 20-inch wheels and tires, it produces a very balanced chassis setup and direct approach has been pushing this sport only for the suspension by hand in a manner consistent agile. 255/35 mounted on heavy-light 20 “Alpina CLASSIC non run-flat tires, size 285/30 ZR20 ZR20 Michlin Pilot large front and back of the representatives of the latest technology, ultra-high performance tires available today., They are on 2/3rds of surface features soft compound (middle) and a mixture of hard 1/3rd (hips and external) that exist. This blend is an excellent durability, with typical hard in high performance vehicles, but offers an excellent grip when wet stairs stability . Enhancement and strengthening of new technology offers the band is less likely to suffer from rising temperatures that the loss of grip in the dry.

Wednesday, April 6, 2011

Extrime Modification BMW 645

BMW, I think this car is an elegant car, but this car has been modified, and I think this car is not elegant anymore but cars killer awesome, wow, this car modifications like alient. Shape and color Very Spooky but very extrime.

Let's see ...





Wednesday, February 16, 2011

BMW IMME 1200-Auto Concept Intermot Motorcycle

A slick trick of the BMW IMME 1200 concept bike is that all the parts needed to be road legal, license plates, lights, mirrors can be removed with the engine start key and then the machine becomes ‘track ready’
The IMME 1200 concept motorbike was the creation of two French design students of the ISD (International School of Design).The IMME 1200 concept motorbike gained the interest of BMW who helped in the creation of a prototype for the 2006 Intermot Motorcycle Show in Cologne to go on show at the BMW stand.The IMME 1200 is based around the BMW R1200 engine. The name IMME comes from a now extinct German motorcycle maker.

intermot motorcycle show, bmw r1200, german motorcycle, concept bike, motorcycle maker, slick trick, french design, design students, imme, motorbike, license plates, prototype, bmw, cologne,
BMW IMME 1200-Auto Concept Intermot Motorcycle
 BMW IMME 1200-Auto Concept Intermot Motorcycle


BMW IMME 1200-Auto Concept Intermot Motorcycle

BMW IMME 1200-Auto Concept Intermot Motorcycle

Sunday, November 7, 2010

2011 BMW K1300S Photo Gallery

2011 BMW K1300S Pictures2011 BMW K1300S Pictures

2011 BMW K1300S White Series2011 BMW K1300S White Series

2011 BMW K1300S Sportbike2011 BMW K1300S Sportbike

2011 BMW K1300S Red2011 BMW K1300S Red

2011 BMW K1300S Blue Color2011 BMW K1300S Blue Color

Saturday, October 23, 2010

BMW X3 xDrive35i 2011 four-wheel drive SUV pictures

The new BMW X3 2011 is the successor to a bestseller, setting the same high standards as the first generation of the BMW X3 launched in 2004. Its success had already been previously substantiated with the concept utilised for the BMW X5. This concept encompassed the development of all-terrain models with a clear orientation towards driving dynamics, thereby establishing the Sports Activity Vehicle category. Its exceptionally agile handling and the superior characteristics of the intelligent four-wheel drive concept xDrive have also rendered the BMW X3 a pioneer in its class and a global bestseller, the production of which ended after the sale of 614,824 units.

BMW X3 xDrive35i 2011
BMW X3 xDrive35i 2011 picture
The lasting popularity is also reflected in the outstanding public survey results: Twice in succession, the BMW X3 was voted both "All-terrain Car of the Year" and "Off Road Vehicle of the Year" in 2006 and 2007 respectively by readers of the magazines "Auto Bild Allrad" and "Off Road". Moreover, independent experts have bestowed several awards on the vehicle for outstanding safety, customer satisfaction, reliability and stable value, including top rankings in the breakdown statistics published by the Allgemeine Deutsche Automobilclub (ADAC).

BMW X3 xDrive35i 2011 SUV
BMW X3 xDrive35i 2011 new SUV

Friday, October 8, 2010

US Trying to Perfect its Safety Rating System; Can't we Just Meet EU Standards and Call it a Day?


US Secretary of Transportation Ray LaHood has announced a new and improved 5-star safety rating system for 2011 vehicles. If you're interested about your new car, scroll on down for some of the vehicles tested. As of now, the BMW 5-Series (RWD) and Hyundai Sonata are the only vehicles to be top-rated (33 of the 55 models to be tested have been graded thus far).

The NHTSA says the new protocols will also test "side-pole" accidents and crash-prevention systems, as well as using new dummies (hopefully these will be set up properly). One new addition will be the use of a smaller "female" dummy to gauge accidents involving women. Also, new "injury criteria" will be implemented, as well as the use of an Overall Vehicle Score.

NHTSA Administrator David Strickland says, "We want consumers to embrace these new safety technologies as a way to make vehicles safer. We believe electronic stability control, lane departure warning, and forward collision warning offer significant safety benefits and consumers should consider them when buying a new car." Well, yeah.

By Phil Alex




Thursday, October 7, 2010

2011 BMW K1600GT Motorcycle

2011 BMW K1600GT in Action2011 BMW K1600GT in Action

2011 BMW K1600GT Photos2011 BMW K1600GT Photos

2011 BMW K1600GT Images2011 BMW K1600GT Images

2011 BMW K1600GT Motorcycles2011 BMW K1600GT Motorcycles

2011 BMW K1600GT Sport Touring2011 BMW K1600GT Sport Touring

2011 BMW K1600GT Pictures2011 BMW K1600GT Pictures

2011 BMW K1600GT First Look2011 BMW K1600GT First Look

Wednesday, October 6, 2010

BMW Sends Draped 1 Series M Coupe for a Photo Shoot in Paris


Welcome to another round of insignificant teaser pictures of BMW's upcoming 1 Series M Coupe. This time, the Bavarians took a pre-production version of the high-performance compact coupe over to the Arc de Triomphe, just off the Place Charles de Gaulle in Paris, for a quick photo shoot. Once again, the car was fully wrapped so nothing really new to see here. And before you ask, we don't know anything about the man or the young woman posing with the car.

BMW hasn't really given out any specific details about the car, but we do know it will be powered by a turbocharged straight six producing somewhere around 350-ponies with the Germans also hinting that it's meant to be a spiritual successor to the original E30 M3 of the late 1980s / early 1990s.

The newest member of BMW's 'M' model family is scheduled to be launched into the market sometime next year.


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Tuesday, October 5, 2010

2012 BMW M6 Rendering Based on Paris Show Concept Car


BMW fan-boy and talented photoshop artist Gerald Alvarez (aka Bimmerpost forum member Alpine325ci), continues his series of future BMW renderings, this time with a new 'chop of the next generation M6 sports coupe. Alvarez used the freshly revealed at last week's Paris Motor Show, Concept 6-Series Coupe, as the base car to create the M6 rendering adding typical 'M' model styling traits such as the bumper, side skirt and alloy wheel designs.

The actual 2012 M6 should make its appearance either alongside or shortly after next year's presentation of the production F12 6-Series Coupe and Convertible models.

As we've repeatedly mentioned, the new M6 says 'bye-bye' to the previous model's naturally-aspirated 507HP 5.0-liter V10, and 'hallo' to a downsized, twin-turbocharged V8 sourced from the X5 M and X6 M crossovers, with power being delivered to the rear axle through the Bavarian firm's seven-speed twin-clutch transmission.

We don't have any numbers (yet), but it is believed that in the M6, the re-tuned V8 will deliver more than the 555HP and 680Nm or 501-lbs/ft of peak torque it does on the X5 M and X6 M models.

Via: E90Post , Photo: Gerald Alvarez / Alpince325ci



Sunday, October 3, 2010

BMW Announces Performance Accessories for North American X6 Models


Starting from late October, BMW will begin offering to North American buyers a suite of parts from its 'Performance Accessories' division for the X6 crossover. The range includes a power kit, styling package, unique alloys and a flat-bottomed steering wheel.

The power kit will be available for xDrive35i and xDrive50i models built between 2008 and 2010. New engine software is claimed to increase engine output and responsiveness without increasing fuel consumption or exhaust emissions.

On the xDrive35i, output is bumped up from 300-hp to 320-hp, and on the on the xDrive50i, from 400-hp to 440 hp. Torque is likewise improved, from 300 to 332 lb. ft. (407 to 450 Nm) on the xDrive 35i, and from 450 to 480 lb. ft. (610 to 651 Nm) on the xDrive50i.

Both models are 0.2 seconds faster to 60 mph (96 km/h); 6.3 seconds for the six-cylinder xDrive35i and 5.0 seconds for the V8 xDrive50i. Overtaking acceleration (50 to 75 mph / 80 km/h to 120 km/h) has also been improved by half a second.

BMW is has also prepared a performance aero kit consisting of redesigned front and rear bumpers, side skirts, rear bumper insert and the additional option of rear fins and a rear deck spoiler (which sits beneath the rear windshield).

Unique 21 inch alloys will also be offered: 10" x 21" wheels clad in 285/35/R21 rubber at the front and 11.5" x 21" wearing 325/30/R21s at the rear.

A racing-style, flat-bottomed multifunction steering wheel covered in hand-stitched Alcantara will also be available.

The performance aero kit and 21-inch alloys are available on all models except the X6 M and ActiveHybrid X6, whilst the multifunction steering wheel is unavailable on the X6 M and X6s equipped with the Lane Departure Warning system.

A high performance exhaust for the V8 and inline-six X6 models is also in development and is expected to be available this winter.

By Tristan Hankins


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Saturday, October 2, 2010

BMW’s Concept 6 Series Coupe Live from Paris: What do You Think? [Updated]


*Post has now been updated with a video of the car from the Paris Show floor featuring BMW's Design Director Adrian Van Hooydonk

Here are the first live pictures of BMW's Concept 6 Series Coupe at the Paris Motor Show. As previously reported, this is nothing more than a thinly disguised 2011 6 Series Coupe, which is set to arrive in showrooms next year with straight-six and V8 engine options.

Here's the skinny: Bangle is out, Van Hooydonk is in (as the Bavarian firm's design boss, as Van Hooydonk was responsible for the exterior of the previous 6er). Phil has already given you his 'Two Dents' on the concept based on the pre-show photos. Now here's my take on the live pictures:

The front there-quarters remind me of an aging actress who has recently had a facelift: her lips have been pulled long and thin, her eyes bulge out of the sockets and her ears are drawn back. The rear three-quarter, on the other hand, is a little too much like the current 3-series coupe.

Many of our readers were very vocal with their opinions on our last post. So our question is this: what do you think of BMW's Concept 6 Series Coupe now that you've seen the live pictures? Is it better, or worse? Tell us in the comments section below.

By Tristan Hankins




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